Eight years ago Anna Craig opened the doors to Trashy Roots in Round Rock. Starting with a book of 20 clients she went from fledgling salon owner to building the Trashy Roots empire within the first year. Her (really awesome) advice to those looking to build their business: Hand out those cards everywhere you go! Word-of-mouth referrals and handing out those good old fashioned business cards to anyone anywhere - yes, that includes the hostess at the restaurant, teachers, coaches, and the super lady at the dry cleaners - is organic advertising. Hand out those cards!
Work. Plain and simple. And work hard. Anna’s philosophy is that you get what you give. Accommodate the client’s schedule, not what’s convenient for you. Need to open at 7 am? Do it. Need to stay open late to accommodate after work appointments? Do it.
Want an appointment at Trashy Roots? How is 8+ weeks from now? There is currently a 2+ month waitlist for appointments. There’s no secret for how to keep a full schedule. It’s all in the pre-booking. Trashy Roots clients book their appointments in advance, sometimes for the whole year. Clients who don’t pre-book run the risk of not being able to get an appointment when they want, and many don’t take that chance.
Retail Spotlight: DevaCurl. Seven years ago Trashy Roots was one of the first salons in the area to carry DevaCurl. They haven’t looked back since! All stylists at the salon are Deva certified. Curly-haired ladies are extra loyal to both the salon and the products that make their hair look fab. Between the Devalcurl website and www.naturallycurly.com there is a constant influx of new clients to the salon.
Trashy Roots gives back! Anna works closely with The Texas Baptist Children's Home doing donation drives several times a year, with all of the profits from the recycling program going directly to them. When the Texas Baptist Children’s Home has a need, Trashy Roots bands together with their client community to help.
Anna has developed a recognizable brand. From the website to social media, logo, and salon décor Anna has created a brand that is truly her. It’s cohesive and it’s reflective of her. She’s built a brand from the heart and it shows on every level.
